Opening Remarks In modern fast-paced business world, staying ahead of the competition is crucial. Market research has traditionally been a key strategy for gaining a competitive advantage, but the advent of AI technology has transformed this field. Tools driven by AI are reshaping how companies collect, analyze, and act upon data about their compe

Introduction Social media marketing has evolved significantly in recent years, driven by changes in innovation, consumer actions, and business needs. One of the most significant shifts in the marketing landscape has been the emergence of AI technologies. AI’s capability to revolutionize social media marketing has captured the attention of organiz